“Unlock the Power of SEO: Learn How to Add Keywords and Meta Descriptions in WordPress Today!”

Meta Descriptions and Keywords play an important role in improving website SEO. It can help to rank your website on search engines. That’s Why it’s important to know how and where you can add keyword and Meta descriptions in wordpress.

Keywords are the words or phrases people type into search engines to find content related to their interests. It is imperative to add keywords in your content, either on its landing page, static page or blog.

The meta description is the written information describing the content’s purpose on Google. It shows the topic of the page/post. The meta description should be around between 120-150 characters.

This post will tell you how to add Keywords and meta descriptions to your website. Following is the outline which we will discuss in this post.

  • Introduction of Meta Description and Keywords
  • Why should you add keywords and meta descriptions?
  • Where and How to add keywords?
  • Top 4 Plugins for Adding Keywords and Meta Descriptions in WordPress
  • How to Write Effective Meta Descriptions

2:Why should you add keywords and meta descriptions?

Adding keywords and meta descriptions in WordPress can be important for improving the visibility of your website on search engine result pages (SERPs).

Here’s why:

  1. By including relevant keywords in your website’s content and meta tags, you can help search engines understand what your website is about and improve the chances of your website appearing higher in the search results for those keywords.
  2. Meta Descriptions: A meta description is a brief summary of the content of a web page that appears below the page title on a search engine results page. It can be used to entice users to click through to your website by providing a concise, informative description of what they can expect to find on your site. By crafting a well-written meta description that accurately reflects the content of your page and includes relevant keywords, you can improve click-through rates and attract more traffic to your site.

3:Where and How to add keywords?

Your main keywords for any blog or page should be added in the title. After adding the main keyphrase in the title, it should also be visible in the First paragraph of the text. Do not stuff keywords. It will affect website ranking. Keyword density depends on the content length. Use the main keywords, LSI keywords naturally in your content.
Also, Use the main keyword in the Heading and sub-heading. It will improve website SEO

4: Four SEO Plugins for Adding Keywords and Meta Descriptions in WordPress

There are 4 plugins available for the WordPress website, which you can use to add keywords and meta descriptions.

You can use the above four plugins to add keywords and meta descriptions for your WordPress website. I will use the Free version of the Yoast SEO plugin for this guide. Let’s get started

5:Steps to Add Keywords& Meta Description by using Yoast Plugin.

Step 1:After installing Yoast plugin, Open the WordPress post or page you want to optimize. I selected the same post which you are reading right now,

“How to add Keywords and Meta Description in WordPress”.

This is the current condition of blog posts without adding keywords and meta descriptions.

Step 2:Open the post and scroll down to the yoast tab option. Now in this tab, we would add the focus keyphrase or Main keyword of this blog, which will help the user to find this blog post on the search engine.
You can also get focus keyword-related phrases by clicking on the Highlighted tab.

Step3:Now, write a slug and meta description under the focus keyphrase. Your meta description should be 156 characters or less. Remember to add focus words in the meta description too.

You can also add some related phrases by using the premium Yoast plugin. I used the free version here.

This is How Yoast SEO results will look after adding keywords and meta descriptions.

6:How to Write Effective Meta Descriptions

Writing compelling meta descriptions in WordPress is essential for improving your website’s click-through rates and driving more traffic to your pages. Following is the tip for writing meta descriptions.

  1. Keep it short and sweet: The ideal length for a meta description is around 155-160 characters. Make sure your description is concise and to the point.
  2. Use your target keyword: Including your keyword in your meta description can help improve your page’s relevance to the search query. But don’t stuff your description with keywords – it should still read naturally.
  3. Make it compelling: Your meta description should entice users to click through to your website. Use language that is clear, concise, and compelling.
  4. Highlight the benefits: Use your meta description to highlight the benefits of your content. What can users expect to learn or gain by clicking through to your website?
  5. Customize for each page: Each page on your website should have a unique meta description that accurately reflects the content on that page.

Conclusion:

Keywords are the heart of the content. You can improve website ranking by using keywords in your content and the meta description. However, using keywords strategically and naturally in your content is important rather than stuffing them in unnaturally.
Which plugin do you like the most for adding keywords and meta descriptions? Let me know in the comments.

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